31 Mar 2025
Artificial intelligence is shaking up the HR world, offering the opportunity to streamline everything from hiring to employee engagement. We’ve got AI-powered resume screeners, chatbots answering candidate questions, and predictive analytics spotting trends before they even happen.
Sounds great, right? Well, kind of.
While AI is simplifying many processes, it’s also raising a big question: how do we keep the human element of HR alive whilst embracing this new technology? After all, you can’t have HR without the ‘human’, and a huge part of that is about building relationships and a positive culture of engaged employees. So how do we strike the right balance? Let’s explore how HR professionals can use AI to work smarter without losing the human touch.
How AI is Changing HR for Better or Worse
AI is transforming HR in three key areas: hiring, employee engagement, and performance management. It’s making life easier, but if we’re not careful, it can also make work feel a little, well, robotic.
1. Hiring Faster Without Making Candidates Feel Like a Number
AI is increasingly becoming more popular for screening resumes, with AI-powered tools able to scan thousands of resumes in just seconds. In fact, global company, Unilever, has claimed to save over 50,000 hours of labour and $1M in costs over just 18 months by using AI to filter through over 250,000 job applications. Chatbots are also becoming more prevalent to handle FAQ’s, schedule interviews, update contact information and provide candidates with automated updates.
How can you use this Tech but keep it human?
Use AI to shortlist, but let people take the process from there.
Whilst AI can improve the time needed to sort through mass amounts of CV’s, make sure a real person takes the time to review shortlisted candidates and makes any further decisions.
Personalised candidate interactions.
Whilst chatbots can be helpful for generic questions or updates, it is important for recruiters to follow up with a phone call to provide more in-depth and personalised feedback and check ins.
Be transparent.
Be upfront to candidates when AI is being utilised and how their information is being used.
2. Boosting Employee Engagement Without Losing the Human Connection
AI is being used more and more as a tool to capture and analyse employee feedback and engagement, allowing it to detect changes in morale before major issues arise. By detecting and analysing things such as employee feedback and sentiment, these programs can give HR teams real-time data on what factors are driving both high or low engagement and motivation. Chatbots and virtual assistants are also becoming more common for organisations, who can assist employees with finding the answers to common questions without eating up valuable time for HR professionals.
How to keep this Tech human:
Turn AI insights into genuine conversations.
If your AI program detects an issue in engagement or morale, don’t just leave it or, God forbid, send another survey. Follow it up with a real conversation and empathetic check in.
Keep HR accessible.
Whilst tools like automated surveys or chatbots can streamline day-to-day processes and provide easy support, employees must always have the option to easily speak to a real person when needed.
3. Smarter Performance Management That’s Still Fair and Personal
AI is increasingly becoming a useful tool for tracking employee productivity and performance. With many tools on the market that collate data from a range of sources including peer feedback, project outcomes, self-assessments and more to create a personalised feedback and performance management plan for employees. In fact, many reports have shown that employees prefer receiving feedback from AI programs as they believe it has reduced bias. A report by Gartner stated that when it comes to performance reviews and compensation decisions, 57% of employees believe humans are more biased than AI. Interestingly, 23% of employees say they’re more comfortable owning up to mistakes when reporting to an AI than to a human manager.
How to keep this Tech human:
Deliver data with empathy for balanced feedback.
Employees should have opportunities to share their perspective, rather than being judged solely by an algorithm.
AI can identify trends, but feedback should always be delivered with emotional intelligence.
Develop metrics and rewards that go beyond the data-driven KPI’s.
Whilst AI can provide insights on KPI’s such as employee engagement and revenue generated, what it can’t do is tell you about their teamwork skills, initiative and creativity. These ‘soft’ skills are just as integral to the successful functioning of a team and should be encouraged with a metric and reward system.
AI is an incredible tool, but it can’t replace the empathy, intuition, and emotional intelligence that make HR so important. The best approach? Use AI to handle the admin work, so you, the HR professionals can focus on what really matters, the people.
It’s also important for HR to recognise the challenges and downfalls of AI.
AI bias is real and can be reflected in processes such as hiring or promotion decisions.
Data privacy is a theme that is popping up more and more in conversations around AI, meaning it is important to have secure data processes, and be transparent with employees about how and why their data is being used.
Automation can feel impersonal. If too many processes become automated or paired with a chatbot, it can make the workplace feel cold or disconnected.
By blending AI-powered efficiency with genuine human connection, HR teams can create a workplace that’s not only more productive but also more engaging, supportive, and people-focused.
AI is here to stay, but the heart of HR will always be human.
SD is committed to providing a human focussed recruitment experience. Want to learn more? Get in contact with us now!
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