Evelina Samuels
Managing Director
Evelina brings almost two decades of experience in the recruitment industry, with a strong track record in building high performing HR and executive leadership teams across complex, values driven organisations. Known for her deep sector insight, strategic lens and unwavering commitment to quality, Evelina has earned a reputation as one of Australia’s most respected HR search specialists.
Her career began in HR recruitment and evolved into business leadership, underpinned by curiosity, empathy and a fierce belief in the power of people to drive meaningful change. As co-founder of Samuels Donegan, she has built a firm that reflects those values grounded in care, led with integrity, and trusted to deliver. Evelina’s approach goes beyond search. She forms genuine, long term partnerships with clients and candidates alike, offering honest advice, thoughtful challenge and clear-eyed judgment at every stage. Her ability to match not just skills, but values and ambition, has led to appointments that have transformed careers and shaped organisational culture. With an extensive national network spanning all levels of the People and Culture profession, Evelina is deeply embedded in the HR community and continues to lead with insight, warmth and purpose.
